LV leaves print on a jet plane

In another move that makes me nervous for the four-color glossies, Louis Vuitton has announced they will no longer be focusing on print ads, which have featured the likes of ScarJo and Mikhail S. Gorbachev and talent like Annie Leibovitz.

Beginning February 15, the LV logo will be featured in spots running on your TVs and in movie theaters worldwide, in 13 different languages, naturally. The segment is a montage of self discovery and travel and was filmed in France, Spain, India and Japan. I also enjoy the font gracing the screen, and wish I could download it somewhere.

According to Fashion Week Daily, this marks the first on-screen corporate campaign by a luxury house. However, Louis Vuitton's boldest move is the length of the spot. The campaign designed by Ogilvy Paris asks, "Where will life take you?," and sucks you in for a total of 90 seconds, about three times longer than most spots that interrupt you during Gossip Girl. Why?

Says LV: "The choice of the exceptional 90-second format enables Louis Vuitton to
take the time to convey the true and enriching essence of travel as a process of
both discovery and self-discovery," said Antoine Arnault, head of communications
at Louis Vuitton. "Time is the ultimate luxury."

Very telling. Pricey goods like Louis Vuitton handbags have become somewhat attainable by a the masses in past years. Analysts are citing the "death of luxury," which has the truly elite retreating to the last bastion of poshness - the luxury of time. While the nouveau riches may be able to buy an LV handbag, then can't very well travel to Dubai for months without a care in the world.

Lesson learned: jetting around the world is the new black - preferrably while using Louis Vuitton luggage, s'il vous plaît. Enjoy the pretty video.

Here come the next high/low fashion concepts at Target. I have to say I'm pretty excited that Target is taking an active interest in this "high-fashion-for-the-masses" thing.

According to Fashion Week Daily, Jessie Randall of Loeffler Randall (the girl whose apartment I so adored in the September 2006 issue of Domino Magazine - see "For Like Ever" poster that I had to have and is now sitting propped up against the wall in my living room) has been tapped to design a collection for Target next year.

If she cooks up anything close to what her normal collection is like, I'll be at "Tar-jay" the day the line debuts! I didn't even know about the Hollywould/Target partnership until like, five minutes ago, but at first glance I am not impressed.

Feeling a Funeral Hooker vibe, or is that just me?











Source: nitro:licious

Diaper bags to the D-list stars?





















Source: nitro:licious

The Hollywould line runs at Target from October 21, 2007 through January 19, 2008, according to nitro:licious.

Also, there are still a bazillion tickets left for the Pet Shop Boys concert at the Hollywood Bowl on Thursday, September 27. If anyone is interested in rocking out to the men behind "Absolutely Fabulous," let me know. There's some really great shows coming up at the Bowl, by the way:

Upcoming acts Brazilian Girls, Jason Bentley (I heart KCRW) & Pink Martini spark my interest. Hmm. Also heard some good things about Madeleine Peyroux, but never heard her music. But, I always like a good French jazz singer. Did that just make me sound pretentious? That was the idea. Although, I did just check her out on iTunes and she recorded a track with Elliott Smith, so I'm going to have to delve deeper.