LV leaves print on a jet plane

In another move that makes me nervous for the four-color glossies, Louis Vuitton has announced they will no longer be focusing on print ads, which have featured the likes of ScarJo and Mikhail S. Gorbachev and talent like Annie Leibovitz.

Beginning February 15, the LV logo will be featured in spots running on your TVs and in movie theaters worldwide, in 13 different languages, naturally. The segment is a montage of self discovery and travel and was filmed in France, Spain, India and Japan. I also enjoy the font gracing the screen, and wish I could download it somewhere.

According to Fashion Week Daily, this marks the first on-screen corporate campaign by a luxury house. However, Louis Vuitton's boldest move is the length of the spot. The campaign designed by Ogilvy Paris asks, "Where will life take you?," and sucks you in for a total of 90 seconds, about three times longer than most spots that interrupt you during Gossip Girl. Why?

Says LV: "The choice of the exceptional 90-second format enables Louis Vuitton to
take the time to convey the true and enriching essence of travel as a process of
both discovery and self-discovery," said Antoine Arnault, head of communications
at Louis Vuitton. "Time is the ultimate luxury."

Very telling. Pricey goods like Louis Vuitton handbags have become somewhat attainable by a the masses in past years. Analysts are citing the "death of luxury," which has the truly elite retreating to the last bastion of poshness - the luxury of time. While the nouveau riches may be able to buy an LV handbag, then can't very well travel to Dubai for months without a care in the world.

Lesson learned: jetting around the world is the new black - preferrably while using Louis Vuitton luggage, s'il vous plaît. Enjoy the pretty video.

For the girl who ultimately hopped on the cat-eye liquid liner trend way before all the fashion mags did, Amy Winehouse sure has horrible self esteem.

Check out this bit from the London Sunday Times. If you're like me, you'll feel sorry for her the next 950 times you hear "Rehab" on KISS-FM.

Now for more about the feline beauty trend. I read the 840-page September Vogue last night and I must say the main trend piece I gleaned from it was: a bold and/or red lip combined with vampy liquid liner is the thing to do this fall. Winehouse has been sporting that look like she took a friggin Sharpie to her eyelids for months now. Don't be so hard on yourself, Amy.

I also noticed a fun uni-brow/concealer-colored lip chic statement, but we'll forget about that one.

Here's Miu Miu giving you the intense red lip. I like!






















Miss Scarlet Johansson for Louis Vuitton, working that eyeliner:


















Other than that, you're seriously screwed this fall if you are allergic to feathers of anykind.