Sugary sneakers? Oh, yeah!

Grape-"flavored" Reeboks?

No, these aren't just purple versions of the Reebok Princess shoes my mom has been rockin' since 1987. And no, don't try and taste this footwear, it's not like Jessica Simpson's syrupy sweet "Desserts."

These are Kool-Aid Reeboks, a hybrid of sneaker and sugar that will make plenty of people want to shell out the $50 - $75 they cost. Grape, strawberry and cherry launched on Feb. 1, but we have to wait until Mar. 15 for orange, lemon and lime. I guess citrus footwear isn't in as high demand.

The co-branded marketing promotion, Instant Classics, is part of Reebok’s 2008 spring collection. Yes, these shoes are kind of ridiculous, and I can't really believe how these brand extensions worked together - but it does. The soles are hilarious and I love that Kool-Aid Man's little face is on the inside. Him so cute! The "strawberry" is a little Pepto-Bismol-esque, but I really like the purple.

According to PSFK, the collection can be purchased at http://www.undergroundstation.com/ or select Reebok retailers nationwide. They make them for toddlers, too, how cute is that?! But why don't I see any women's shoes? Sad. We like color-saturated weird apparel just like the next Joe Schmoe.